Meet Kate Rogers

Founder · Pacific Senior Advisory

I’m Kate Rogers, founder of Pacific Senior Advisory. My path to senior advisory began with a personal experience that changed how I understood the challenges families face when someone they love needs care.

When a member of my own family could no longer live independently, I was across the country trying to help figure out what came next. There were unfamiliar care options, difficult decisions, and so many questions. I wanted to help, but I didn’t know where to turn or who could guide us through the process.

After going through that experience, I learned about senior advisors—and immediately understood how valuable that support could be. Having someone who listens, understands the options, and helps a family take the next step can make an overwhelming situation feel more manageable. I knew I wanted to provide that kind of guidance to others.

Before founding Pacific Senior Advisory, I worked in executive recruiting, most recently in the biotechnology and pharmaceutical industries. Executive search taught me to listen closely, ask thoughtful questions, research thoroughly, and look beyond what appears to be a good match on paper. Those skills carry directly into senior advisory. Both require understanding people’s individual needs, building trusted relationships, and helping them navigate important decisions. In senior advisory, that means considering not only care needs and budget, but also personality, preferences, routines, and what makes a place feel like home.

Leaving my recruiting career was a meaningful change, driven by a desire for work that felt more personally fulfilling. My family’s experience, combined with the skills I had developed, made this business feel like the right fit.

Today, I help families throughout the Portland metro area and surrounding communities explore senior living and care options with greater clarity and confidence. I take the time to understand their situation, help narrow the choices, coordinate tours, and offer support as they consider their next steps.

The most rewarding part of this work is helping a family feel less alone. Sometimes that means answering a question they’ve been afraid to ask. Sometimes it means helping them see a path forward when everything feels uncertain. It is a privilege to be part of that process, and I approach each family with the patience, care, and compassion I would want for my own.